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Mahesh Lunch Home
Roles: Design Manager, Information Architecture Design, User Experience Design
Task:
1. Website: To redesign the restaurant website into a fresh and modern, responsive website in order to revitalize the brand image.
2. Communication Collaterals: To design brand communication collaterals for the renowned
'The Great Seafood Festival.'
Inspiration:
The brand's legacy and culinary expertise.
Workflow:
1. Briefing
2. Category Research
3. Competition Research
4. Brand Assesment
5. Information-
Architecture Design
6. Content Planning
7. Copywriting
1. Ideation
2. Brand Planning
3. Festival Theme Planning
4. Moodboard Creation
5. Wireframe Design
6. Photo Shoot Planning
1. Theme Finalization
2. Photo Shoot
3. Prototype Creation
4. Design Revisions
5. Client Approvals
1. Website Launch
2. Festival Launch
Solution:
Since its beginning in 1977, Mahesh Lunch Home has become one of the most desired restaurants for satiating Mangalorean Seafood hunger, for celebrities and families alike. Being the first restaurant in Mumbai to serve authentic Mangalorean food, Mahesh Lunch Home has expanded its presence across India and overseas as well.
Although the restaurant has evolved with time and increased its offerings, its website had not been updated in its design, usability, and content since going live for the first time in the early 2000's. Thus, the new website was designed to portray the brand's present-day personality, revised tone of voice, new offerings and also to be an integrated platform for its blog, social media, and brand announcements.
The first step towards refreshing the brand's existing imagery was to undertake an exquisite photo shoot lead by a top food photographer and his food stylist. With the backing of a comprehensive research,
a definitive creative brief was crafted alongside a mood board and a list of styling parameters.
Signature dishes and accompaniments were shortlisted, styled and shot in a manner that was appetizing and offered an instant foodgasm.
The website was re-designed to offer a fresh, modern and mouth-watering look and feel. Each section was crafted to offer comprehensive content in the most condensed form possible. Integrated with bootstrap and social media widgets, the website was made fully responsive and featured live comments and feedback.
The customers loved the idea of being able to share their comments about their experience right after the meal, directly from the restaurant tables.
Mahesh Lunch Home annually hosts its signature event 'The Great Seafood Festival'. The festival is renowned across India for its special recipes, wine & meal combos and visited by celebrities, food bloggers, and food lovers. A simple and welcoming logo was designed to highlight the light-hearted festive atmosphere and its diverse food offerings. The menu was simplified into sections which were laced with infographics to highlight the combos and special offerings.